Softwave Therapy for Knee or Shoulder Pain in Pawley’s Island, SC | Elite Healthcare P.M.
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Some of the most common conditions that Softwave therapy treats include:

Knee Pain

 Shoulder Pain Pawley's Island, SC
  Back Pain Pawley's Island, SC

Shoulder Pain

 Chiropractic Care Pawley's Island, SC

Jumper's Knee

 Therapy Services Pawley's Island, SC

Plantar Fasciitis

Softwave Therapy For Knee Pain Pawley's Island, SC

Stress Fractures

  Spinal Decompression Therapy Pawley's Island, SC

Patella Tendinopathy

  Knee Pain Pawley's Island, SC

Rotator Cuff Pain

 Shoulder Pain Pawley's Island, SC

Tennis Elbow

  Back Pain Pawley's Island, SC

Calcific Tendinopathy

Plantar Fasciitis icon

What is Plantar Fasciitis?

This common foot issue happens when the plantar fascia - a fan-shaped tissue near your heel - gets inflamed. The plantar fascia is a thick strip of connective tissue that links your toes to your heel bone, helping to preserve the arch of your foot. When this band is strained, it causes intensely sharp pain, usually in the morning when you wake up and plant your feet on the floor.

Most folks ignore plantar fasciitis because the pain eventually goes away throughout the day. However, if left untreated, plantar fasciitis can lead to weakness and chronic pain, which may affect daily walking.

Some causes of plantar fasciitis include:

  • Playing Sports
  • Standing or Working on Feet for Long Periods of Time
  • Working or Exercising on Hard Floor Surfaces
  • Exercising Without Stretching
  • Wearing Shoes with Minimal Foot Support
  • Long Periods of Standing or Walking Barefoot

Do Traditional Treatment Options Work?

The short answer to this question is not really. Patients with plantar fasciitis will ice the affected area with little-to-no relief since they spend so much time on their feet. It's hard to rest an achy heel if you've got a job that requires you to be on your feet. Anti-inflammatory meds like Advil don't work all that well, either. They may provide temporary pain relief, but in terms of a long-term solution, taking these drugs will cause major side effects.

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Causes Knee Pain

What Causes Knee Pain?

If you're an active person or somebody who plays sports often, you're probably all too familiar with knee pain - especially common conditions like patellar tendinopathy. Also called "jumpers knee," this issue happens at the patellar tendon, which is found on the front of the knee just under the knee cap. When living with this condition, most patients experience pain around the kneecap or lower down on the leg around the tibia.

In addition to injuries and issues like jumper's knee, everyday wear and tear will cause knee pain over time. With time, this knee pain can develop into arthritis. If your knees are swollen, painful, or stiff, you may have arthritis in your knees. Regardless of the kind of knee pain you're experiencing, treatment options have been limited to agonizing surgeries and addicting pain medications. But that all changes with shockwave therapy for knee pain in Pawley's Island, SC.

Does Shockwave Therapy for Knee Pain Really Work?

Several studies and reviews prove that Softwave therapy can be very beneficial for people suffering from knee pain problems like jumper's knee. A study involving 66 patients with knee pain found that they enjoyed a significant improvement in their reported pain levels with Softwave therapy. In fact, knee pain was reduced by nearly 50% after a single month. When combined with other regenerative and physical therapy treatments at Elite Healthcare Physical Medicine, your days of living with knee pain are numbered.

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Causes Shoulder Pain

What Causes Shoulder Pain?

There are many causes of shoulder pain, like deterioration, inflammation, and trauma. Of the many painful shoulder conditions affecting Americans yearly, rotator cuff tendonitis and arthritis are very common. Also called calcific tendinitis, rotator cuff pain is caused by built-up calcium deposits on the shoulder's tendons, which connect your rotator cuff to nearby muscles and bones. This painful condition is usually linked to sports, like basketball and volleyball, or in professions requiring repetitive movements, like in the plumbing industry.

Some common symptoms of shoulder pain and rotator cuff tendinitis include:

  • Swelling
  • Weakness of the Arm
  • Limited Range of Motion
  • Shoulder Stiffness or Tenderness
  • Disturbed Sleep
  • Dull, Achy Pain

Though strengthening exercises and some medications provide temporary relief for shoulder pain, they're not meant as long-term solutions. Luckily, Softwave therapy for rotator cuff pain in Pawley's Island, SC, can help.

Causes Shoulder Pain icon

How Does Shockwave Therapy Heal Shoulder Pain?

Shockwave therapy has been shown to work wonders for shoulder pain. Low-intensity shockwaves break up calcium deposits and jumpstart your body's healing processes, stimulating blood flow and healthy cell growth. Shockwave treatment is especially effective for long-term shoulder pain since it releases stem cells, sends growth factors to the affected area, and boosts capillary production. Shockwave therapy has also been shown to break down scar tissue and eliminate trigger points, all of which decrease shoulder pain. This relief is most often long-lasting, unlike other treatments like medications and injections.

Live a Pain-Free Life with Softwave Therapy from Elite Healthcare Physical Medicine

Whether you're sick of living with intense heel pain from plantar fasciitis, the mobility issues associated with knee pain, or the day-to-day struggles of rotator cuff degeneration, you'll find hope at Elite Healthcare Physical Medicine. Unlike some medical clinics, our team of doctors and specialists focus on an integrative, multidisciplinary approach to healing. Instead of relying on addictive medications and invasive surgeries, we prefer to address the underlying causes that our patients face.

We combine several all-natural pain relief therapies so that your shoulder pain, knee pain, joint pain, and foot pain go away for good. We resolve pain by using healing treatments that restore function and improve mobility for the long term. Our state-of-the-art regenerative medicine treatments, used hand-in-hand with proven chiropractic techniques, will stimulate your body's healing power from within. If your pain is related to muscles, nerves, and bones, our doctors can help you overcome discomfort, injury, or medical conditions affecting these systems.

If you've been unable to resolve your pain or have become dependent on painkillers to cope, Softwave therapy may be the natural solution you need. It all starts with a quick call to our office, so we can begin to understand your needs. When you come for your first visit, our doctors will find the personalized treatment you need so that you can manage your pain in a non-invasive and drug-free environment manner.

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Latest News in Pawley's Island, SC

The 14 Best Things To Do On Pawleys Island, South Carolina

There are some places that stick with you, and for Southern Living editor-in-chief Sid Evans, that place is Pawleys Island, South Carolina. He’s been visiting the tiny sliver of Lowcountry land most summers since he was 5 or 6 and says it’s still one of his favorite places. About 70 miles north of South Carolina and 25 miles south of Myrt...

There are some places that stick with you, and for Southern Living editor-in-chief Sid Evans, that place is Pawleys Island, South Carolina. He’s been visiting the tiny sliver of Lowcountry land most summers since he was 5 or 6 and says it’s still one of his favorite places. About 70 miles north of South Carolina and 25 miles south of Myrtle Beach, Pawleys has a loyal fan base despite its small stature. The entire barrier island is less than 4 miles long, and in most places, only about one house wide—which means water is everywhere you look. On the west, there’s an intricate network of salt marshes and creeks. On the east, you get gorgeous views of the Atlantic Ocean.

Though hurricane damage has brought some new and updated places to stay, at its heart Pawleys remains a lowkey Lowcountry getaway where the pace of your day depends entirely on your mood. “If you rent a place with a dock on the creek you can fish, crab, or just hang out and watch the sun set over the marsh,” Evans says. Keep reading for the 14 best things to do on Pawleys Island.

What To Do On Pawleys Island

The historic heart of Pawleys all started with the Original Hammock Shop, which was established in 1938. Today, the vibrant shopping village consists of 21 unique local shops, two restaurants, a playground, and several outdoor gathering spaces. You can still get an original Pawleys Island Rope Hammock from the legendary store and see other historic buildings like The Schoolhouse and Waverly Building, two 1800s buildings that now house La Tierra Mineral Gallery and BisQit restaurant, respectively.

hammockshops.com; 10880 Ocean Hwy, Pawleys Island, SC 29585

Consult the Waccamaw Golf Trail, a collection of courses that spans Pawleys Island, Litchfield, and the surrounding area for a recommendation on where to play. The 18-hole course at Caledonia Golf & Fish Club has won multiple awards from golf publications for being a top public course. Another popular spot is the Jack Nicklaus-designed course at Pawleys Plantation.

Between Pawleys saltwater coast and its immense freshwater network of marshes, deltas, tidal creeks, and estuaries, there’s so much vibrant nature and wildlife to observe. On an ecotour with Pawleys Island Guide Services, you can expect to to spot everything from alligators, turtles, crabs, dolphins, and otters to a huge variety of birds including roseate spoonbill, osprey, blue heron, and wood storks.

pawleysislandguideservice.com; 577 Brace Drive, Pawleys Island, SC 29585; 843-833-4477

It’s not hard to find the beach on Pawleys considering the entire island is only about a quarter-mile wide. Before you plant your umbrella in the sand, make a stop at Pawleys Island Supplies for all your beach day essentials. The old-school hardware and general store has everything you might need for a long day of fun in the sun, from floats and boogie boards to sun hats, shades, and snacks.

facebook.com/pawleysislandsuppplies; 10460 Ocean Highway, Pawleys Island, SC 29585; 843-237-2912

Listed on the National Register of Historic Places, it’s worth paying a visit to this early 1900s Classical Revival-style church that still hosts Sunday services to this day. If you go, be sure to also spend time in the church cemetery, which was established in the 1820s and is famously the final resting place of local legend Alice Flagg (who’s said to haunt the Grand Strand) and celebrated poet and novelist James Dickey.

allsaintspawleys.org; 3560 Kings River Road, Pawleys Island, SC 29585

If you want to attend a Sunday service in one of the most gorgeous settings imaginable, the marsh side Pawleys Island Chapel is ready to welcome guests from June through August. Even if you don’t come for a sermon, be sure make the pilgrimage to see this iconic Pawleys Island spot.

pawleysislandchapel.com; 391 Myrtle Avenue, Pawleys Island, SC 29585; 843-237-2000

Most of Pawleys Islands best attractions are 100% free, and this activity is no different. Evans recommends going to the Point, also known as the Southern tip of the island, at low tide to look for shark teeth. You never know what kind of treasures you might get to take home.

Where To Eat On Pawleys Island

For some of the best food on the island, dine with Chef Adam Kirby at his two restaurants Rustic Table and Bistro 217. At Rustic Table, the former state chef ambassador serves up his signature style of Southern comfort food with dishes like country-fried steak with Sawmill sausage gravy and sweet tea collards and Cajun seafood gumbo. Save plenty of room for dessert because you’ll have a hard time deciding between favorites like the Pawleys Island Pie (made with chocolate chips and pecans) and the Roasted Banana & Chocolate Bread Pudding. At Bistro 217, Kirby flexes his culinary muscles in a different way with fun fusion dishes like Korean Chili Seared Salmon with udon noodles and gochujang dashi and Horseradish-Encrusted Pork Schnitzel with roasted potatoes, kale, sauteed onions, and chasseur sauce.

rustictable.com; 10683 Ocean Highways, Pawleys Island, SC 29585; 843-314-0164bistro217.com; 10707 Ocean Highway, Pawleys Island, SC 29585; 843-235-8217

There’s room for all at Frank’s, a Pawleys Island institution that has expanded over the years to include four dining venues and four bars, all on one sprawling property. Make reservations for a table in the main dining room or at Frank’s Outback (back patio). If you’re coming with last-minute plans, walk-ins are welcome in the Courtyard and Way Back Garden. All four dining locations, as well as all four bars, serve the full menu of chophouse steaks, seafood, and Southern favorites. Pro tip: The pimiento cheese is legendary so you should always start your meal with an order.

franksandoutback.com; 10434 Ocean Highway, Pawleys Island, SC 29585; 843-237-3030

There’s no lovelier setting for a meal than under the canopy of Lowcountry live oaks in the Chive Blossom Café’s courtyard. Open for lunch and dinner from Tuesday through Saturday, the restaurant is known for blending Southern cuisine with influences from Mediterranean, France, and Asia. Be sure to try chef Tina Renualt’s famous crab soup, then choose whatever sounds best from the ever-changing seasonal menu.

chiveblossom.com; 85 N Causeway Rd, Pawleys Island, SC 29585; 843-237-1438

The all-day menu at BisQit, located in the Hammock Shops Village, has something for every craving. Of course, there’s a whole list of biscuit sandwiches (try the Lowcountry with root beer-braised pork belly, smoked gouda, slaw, and bearnaise aioli), but there are also burgers, pancakes, tacos, chicken fingers, fried shrimp, and even a lobster roll.

bisqitsc.com; 10880 Ocean Hwy Pawleys Island, SC 29585; 843-979-2747

This local bakery is the place to go for a grab-and-go meal that can easily be toted to the beach, or for a decadent dessert to sweeten up your day. Pick your meat, cheese, bread, and toppings for a breakfast or lunch sandwich. Or choose from a selection of breakfast pastries that includes croissants, donuts, scones, muffins, cinnamon rolls, and more. Desserts range from cookies and bars in dozens of flavors to cupcakes.

pawleysislandbakery.com; 10517 Ocean Highway, Pawleys Island, SC 29585; 843-237-3100

Where To Stay On Pawleys Island

Perched on the dunes of Litchfield Beach, The Litchfield Inn offers everything you need for a comfortable getaway. There are oceanfront rooms so you can drink in the gorgeous views at all times of day. Private beach access is just steps from your room, so the sandy shores are never far. Start your day with the hearty breakfast buffet at Tide to Table restaurant, and when you need to refuel later, the Tide Beach Bar has a fun coastal-inspired menu that includes refreshing Tiki drinks and grouper tacos.

litchfieldinn.com; 1 Norris Drive, Pawleys Island, SC 29585; 855-213-9070

The Sea View Inn has been welcoming guests since 1937 and has been in the capable hands of Sassy and Brian Henry since 2002. Every room on property has a view of either the ocean or the marsh. Exhibiting true Southern hospitality, the Sea View still serves two meals to guests daily: breakfast starting at 8:30 a.m. and a “dinner” meal served at 1:15 p.m. that might include fried chicken, vegetables, homemade biscuits, and dessert.

seaviewinn.net; 414 Myrtle Avenue, Pawleys Island, SC 29585; 843-237-4253

Live updates: Winter storm watch for Myrtle Beach, SC. Here’s the latest news you need.

A winter weather event is expected to descend on the Myrtle Beach area.Snow is expected to start in the Myrtle Beach area between 3 to 8 p.m. on Tuesday with the worst of the snowfall happening between 8 p.m. on Tuesday to 3 a.m. on Wednesday, the NWS’s latest forecast said. Snowfall will most likely end between 3 a.m. to 8 a.m. on Wednesday morning.Updated 8:30 P.M. - Jason Lee, JLee@thesunnews.com...

A winter weather event is expected to descend on the Myrtle Beach area.

Snow is expected to start in the Myrtle Beach area between 3 to 8 p.m. on Tuesday with the worst of the snowfall happening between 8 p.m. on Tuesday to 3 a.m. on Wednesday, the NWS’s latest forecast said. Snowfall will most likely end between 3 a.m. to 8 a.m. on Wednesday morning.

Updated 8:30 P.M. - Jason Lee, JLee@thesunnews.com

Check out the images here.

Updated 6 P.M. - Elizabeth Brewer, Ebrewer@thesunnews.com

The cold weather has arrived and a heavy blast of snow and sleet will soon follow in northeast South Carolina and southeast North Carolina, according to an afternoon weather briefing from the National Weather Service in Wilmington, N.C..

Expected snow and sleet accumulations have increased again throughout the Pee Dee region and coastal North Carolina.

As of 4:15 p.m. Tuesday, the NWS is predicting 4 to 5 inches of snow in Myrtle Beach, North Myrtle Beach, Conway and Surfside Beach.

In Wilmington, the NWS predicts between 5 and 6 inches of snow will accumulate.

The snowfall is likely to start between 4 to 7 p.m. on Tuesday, with the greatest amount falling between 8 p.m. Tuesday and 3 a.m. Wednesday.

Click here to read more.

Updated 4:35 P.M. - Ben Morse, bmorse@thesunnews.com

With a winter storm approaching the Myrtle Beach area and expected to drop between two and three inches of snow, some of the region’s most popular destinations are changing their hours of operation in response.

MarshWalk in Murrells Inlet announced via its Facebook page that several of its restaurants, including Wahoo’s Fish House and Bovine’s, will close Jan. 21 to 22, 2025, due to the storm. The Wicked Tuna at MarshWalk also announced via its Facebook that it will close early at 5 p.m. Jan. 21, 2025, due to the winter storm.

Broadway at the Beach in Myrtle Beach has not announced changes to its hours on social media, and a spokesperson did not return a request for comment before publication.

Click here to read more.

Updated 1:10 P.M.

Here are the street closures and trash updates from the City of Myrtle Beach as the winter storm approaches.

Updated 1:05 P.M.

The North Myrtle Beach Public Works Department suggests the following safety precautions and advises that bridges and critical Public Safety areas have been pretreated with salt brine to reduce the risk of ice accumulation. A second treatment was applied early this morning, focusing on major intersections to ensure safer travel conditions for commuters and emergency vehicles, according to an email from the City of North Myrtle Beach.

The North Myrtle Beach Fire Department has increased staffing levels for all shifts from Tuesday through Thursday to provide rapid response to potential emergencies, the email said.

Public Safety Recommendations from North Myrtle Beach

Photos by The Sun News photographers at the past rare winter storm events that have struck the Myrtle Beach, S.C. area.

As winter weather and the threat of snow hit the Myrtle Beach, South Carolina area, here are what places will close due to inclement weather.

With the possibility of a winter storm hitting the Myrtle Beach area, folks around the Grand Strand can stay up to date on beach snow and road conditions without leaving the comfort of home with dozens of live streaming cameras.

The National Weather Service forecasts that the coastal Horry area may get freezing temperatures and possible wintry precipitation this week.

You can check out live views of the Grand Strand coastline for yourself with live streaming cameras from local businesses, hotels and outlets from Little River to Pawleys Island.

This story was originally published January 21, 2025 at 11:36 AM.

A Georgetown County native's new Pawleys Island restaurant offers traditional seafood with a twist

PAWLEYS ISLAND — A new Pawleys Island restaurant is serving up classic Southern comfort foods with a hint of creative flair.Brandon Wallace, head chef and co-owner of Pawleys Fish Camp, is a Georgetown County native. He said he wanted to create a place with an authentic Lowcountry menu — something that would remind locals of...

PAWLEYS ISLAND — A new Pawleys Island restaurant is serving up classic Southern comfort foods with a hint of creative flair.

Brandon Wallace, head chef and co-owner of Pawleys Fish Camp, is a Georgetown County native. He said he wanted to create a place with an authentic Lowcountry menu — something that would remind locals of the food they ate growing up.

“I try to put a little twist on it, you know, to bring it up to speed, but still keep those traditional roots from a long time ago,” Wallace said.

Pawleys Fish Camp is located along U.S. Highway 17 in the building that once housed Tuscany Bistro.

Myrtle Beach News

Its menu includes such dishes as lobster mac and cheese, oysters Rockefeller with smoked collard greens, and 12-hour braised beef brisket, plus traditional samplers featuring hushpuppies and honey butter.

Wallace has over 20 years of experience in the restaurant industry. He’s worked in several other Pawleys restaurants, including Frank's, Bistro 217 and The Chive Blossom Restaurant and Bar. He also spent time working at a Connecticut restaurant and at a country club in Blythewood.

Pawleys Fish Camp celebrated its soft opening on Jan. 14. Wallace said the restaurant received rave reviews from its first customers.

“It wasn’t soft, I’ll tell you that. Right at four o’clock, they (the customers) piled in. It was beautiful,” Wallace said. He added that the fried deviled eggs, in particular, were a huge hit.

Andrea Brunson attended the soft opening. She ordered the fried shrimp and dirty grits. She enjoyed the entree, but like many other customers, her favorite dish of the night was the fried deviled eggs.

Wallace said Pawleys Fish Camp already has plans to expand its offerings to include live entertainment and Sunday brunches. At the moment, the restaurant is only open for dinner, but it will start serving lunch in the coming months.

"We're just kind of taking our time right now with the winter and everything, getting acclimated with the menu that we have," he said. "And before we rush into something else, we want to do it right."

The community responded to the restaurant’s opening with a surge of support.

Brunson said she's been eating Wallace's food for years, having hired him to cater private events. She also went to school with Alfonzo Allen, who co-owns the restaurant with Wallace. She said she’s excited for them to be embarking on this new venture and is confident the restaurant will be a welcome addition to Pawleys Island.

"It's going to be great for the community," she said. "I think everybody's going to love it.”

Correction: Pawleys Fish Camp opened this week. An earlier version of this story incorrectly stated the name of the restaurant. It has been updated to include the correct name.

A hurricane cut this Pawleys pier in half. It's finally scheduled to be rebuilt.

PAWLEYS ISLAND — Donna Shafer remembers the collapse of the Pawleys Island pier well.On her first beach outing after Hurricane Ian’s landfall in 2022, she was shocked to find the front of the pier had broken off during the storm and been carried out to sea."We came down and said, 'Oh my God, the bridg...

PAWLEYS ISLAND — Donna Shafer remembers the collapse of the Pawleys Island pier well.

On her first beach outing after Hurricane Ian’s landfall in 2022, she was shocked to find the front of the pier had broken off during the storm and been carried out to sea.

"We came down and said, 'Oh my God, the bridge is gone,'" Shafer said.

The pier, once over 800 feet long, was cut in half. It's remained that way ever since.

Now, it could be torn down to make way for something new.

Myrtle Beach Business

Plans are underway to demolish the existing pier and to build a nearly identical one in its place, said John Felton, vice president of the Pawleys Island Pier Village HOA.

The 32-year-old pier is privately owned by the HOA, which means the group has taken the lead on the reconstruction project. It will largely be funded by insurance money collected after the pier's collapse.

The HOA is waiting to get permits from the Bureau of Coastal Management and the Army Corps of Engineers, Pawleys Island Town Administrator Daniel Newquist said. From there, the group will obtain a building permit.

Construction is scheduled to begin in the fall of 2025, Felton said. Building could start sooner, but was delayed to avoid disrupting residents and visitors during the busy summer tourist season.

The new pier would be built in the footprint of the original structure and have the same primary features. It would be a wooden pier and feature a gazebo that closely resembles the one that was lost in the storm. Cape Romaine, the same contractor that built the original pier, will be in charge of construction.

Building the new pier is expected to take between 12 and 18 months, Felton said. The town plans to monitor construction activity on the beach to ensure the safety of beachgoers.

Pawleys residents have mixed feelings about the pier. Some people love it, but others resent the fact that it’s privately owned and only accessible to Pawleys Pier Village residents and renters.

Pat Killian, who strolled beneath the pier on a bright, windy afternoon, said she was indifferent about the reconstruction. She said the project won't make much of a difference in her life because she can’t walk on the pier anyway.

"It looks nice the way it is," she said.

Others, like Shafer, are more enthusiastic.

Shafer walks her two golden retrievers on the beach almost every day. Although she typically strolls in the opposite direction of the pier, she said she’s excited to see it rebuilt.

Many community members will be interested in the project, Newquist said. The pier has long served as a landmark, even for those not able to walk across it. For many, it's a lingering reminder of the storm that damaged it.

"You know, it's what people remember, certainly from Hurricane Ian, being kind of in awe of the damage that was caused by that particular storm," Newquist said.

Felton also believes people will appreciate seeing the pier restored, especially considering its significance to the area.

"It's important that we bring it back to the island and let it continue to be part of what makes Pawleys," he said.

Clothes, wine and secrets: Why is this popular Pawleys boutique closing?

PAWLEYS ISLAND — For many, TAZ Boutique was more than a clothing store.It was a place to share wine and secrets among the racks of brightly colored clothes. It was a sisterhood.Faye Altman, who owned TAZ for over 12 years, described a strong sense of community between the store's staff and its customers."It wasn’t a department store," Altman said. "It’s kind of like Cheers, the bar. You knew their names ...

PAWLEYS ISLAND — For many, TAZ Boutique was more than a clothing store.

It was a place to share wine and secrets among the racks of brightly colored clothes. It was a sisterhood.

Faye Altman, who owned TAZ for over 12 years, described a strong sense of community between the store's staff and its customers.

"It wasn’t a department store," Altman said. "It’s kind of like Cheers, the bar. You knew their names when they walked through the door."

But after 25 years, the beloved Pawleys Island-area boutique is closing. It will be running a liquidation sale through Dec. 21.

Altman said she's closing the store because she's retiring and plans to visit Europe. She said it’s been difficult to let go of the store because she knows how much it’s meant to people in Pawleys.

"It’s bittersweet, because you hate to close it, but you know it’s time to move on and do other stuff," Altman said.

With roughly 6,700 followers on Facebook, TAZ attracted a dedicated customer base that persisted until the end. The brand also gained traction in other areas of the state, which prompted Altman to open a location in Greenville in 2014, which she later sold.

Many of the boutique's loyal customers said they were dismayed that TAZ would be leaving the Pawleys community.

This SC tourist destination is proudly not Myrtle Beach. How can it grow its brand?

Robin Agnew has been shopping with TAZ for over 20 years. She was first a customer at the store's original location near Litchfield Beach, which was opened by Leslie Sloan in 1999.

“I’ll miss it, it’s been a great store,” she said. “I’m a little broken up about it.”

A furniture and home accessory store will be moving into the building when TAZ leaves, Altman said. The store is expected to open in March.

Shopping in your sister’s closet

When asked about her favorite memories of the boutique, Altman grinned.

"I would probably break a lot of confidences if I told, because we did a lot of wild stuff here," she said.

Altman likened the customer experience at TAZ to "shopping in your sister’s closet." She always wanted her customers to feel at home in the bright and spacious boutique.

Julia Sullivan, who shopped at TAZ for over a decade, said visiting the store was like spending a day with friends. She and the staff members would routinely catch up on each other's personal lives, and Sullivan fondly remembers listening to her husband chat with Altman over a glass of wine while she tried on clothes.

"It was just such a fun experience," Sullivan said. "And you know, there’s not a lot of shops around here like that."

For most of her time at TAZ, Altman was the buyer for the store. That meant she was often traveling to markets along the East Coast to handpick items for the boutique. Many times, she would buy items with specific customers in mind.

If someone had a special event coming up, she would look for pieces that would fit their style. Altman often sold the pieces before she even came back to Pawleys Island.

Altman said she enjoyed getting to share in the lives of her clients. She dressed many of them for weddings, rehearsal dinners and other special events.

“We shared a lot of memories, a lot of secrets, a lot of good times.” Altman said.

One really good black dress

Before she owned TAZ, Altman spent 40 years as an interior designer. She had a successful career that included designing the Southern Living Home in Brookgreen Gardens.

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